Paul Rand
Paul Rand born in August 15,
1916 was a well-known American graphic designer that is best identified for his
corporate logo designs. Rand's education involved the Pratt Institute, the
Parsons School of Design, and the Art Students League. He was one of the
originators of the Swiss Style of graphic design. From 1956 to 1969 and
beginning again in 1974, he taught design at Yale University in New Haven,
Connecticut, as well as being inducted into the New York Art Directors Club
Hall of Fame in 1972. He designed numerous posters and corporate identities containing
the logos for IBM and ABC. By the time that Paul started working out of his
Weston studio he was well known as a designer of trademarks.
He had completed designs for
some companies including Esquire, Coronet Brandy, and Robeson Cutlery, the
destinies that continued as casual roles in directing the Rand talent toward
critical areas of design started to set the stage for his third major design
career corporate identity. Thomas J. Watson, Jr., had come recently to the
presidency of the International Business Machines Corporation, and his search
for a graphic designer to create the corporate image led to Paul Rand.
Paul Rand available at: http://www.areaofdesign.com/americanicons/rand.htm
Paul Rand available at:http://www.iconofgraphics.com/Paul-Rand/
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