Saul Bass
Saul Bass who was born in
1920, was not only one of the great graphic designers of the mid-20th century
but the undisputed leading of film title design thanks to his collaborations
with Alfred Hitchcock, Otto Preminger and Martin Scorsese. After apprenticeships with
Manhattan design firms, Bass worked as a freelance graphic designer or a
commercial artist as they were called. Chafing at the creative constraints enforced
on him in New York, he moved to Los Angeles in 1946. After freelancing, he opened
his own studio in 1950 working mostly in advertising until Preminger invited
him to design the poster for his 1954 movie, Carmen Jones. Saul Bass's work
touches people, not just designers, or students, or spectators of design, or
those who know and can explain what a designer is and does, but simply people
many people.
He left
New York for Hollywood in the mid-1940s to find a way to combine his restless
and imagination and a few years of New York experience working in graphic
design, into a career. Before anyone in the film industry, Bass recognized the
importance of a movie's first moments. Saul Bass and his firm have created a
fair measure of what we now observe as the modern business and commercial
world.
Saul Bass available at: http://www.aiga.org/medalist-saulbass/
Saul Bass available at: http://www.saul-bass.com/
No comments:
Post a Comment