Semiotics
Semiotics is defined as the theory
of icons, signs and symbols, these can be found in the spoken or written words,
in the art of cinematography, inside the shapes and curves of sculpture of
dance or more particularly in the case and structure of a picture, whether as a
painting or a photograph and how it is read. The Understanding of the image is
the method of finding the significances inside the frame that occurs when the observer
counters to the signs and symbols which constitute the picture. The process
that occurs consists of some understanding of what the picture signifies. In
this way audiences with diverse social experiences or different cultures may discovery
different meanings in the same image. (Signs are always produced and consumed
in the context of a specific society). This is not essentially a clue of the
success or failure of the picture in question. It's only the change between
translation and interpretation.
A vital thought in
semiotics, is that signs and importance are limitless, which is called unlimited
semiosis. This standard makes it clear that one sign or set of signs can take
the place of some other sign or set of signs talking about a situation or a
concept in an infinite method. (Laurence King, 2007,
pg 5 & 6)
(accessed on 16th April 2012)
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